Nowadays, CEO's are hard to trust. They are constantly doing things to loose their trust, which makes it extremely difficult to earn it back. CEO's are placed in the spotlight, so everything they do is judged by everyone around the world. For example, Richard Edelman, the president and CEO of Edelman, was found to represent coal companies, and climate change deniers. The company Edelman's business was severely damaged due to this. Although, he told the public he was ending his relations with these companies, his trust was lost, and much of the damage couldn't be undone. Successful people in business should do everything possible to have a good public image. Similar to Edelman, things done by a public figure such as a CEO that is judged negatively by the majority will almost always impact business. Looking good in the public eye is a must for successful business endeavors. Doing things along the lines of supporting charities, or helping out under privileged children can go along way. Most importantly, not doing anything to anger society is a must for successful business.
Interacting with customers and employees is also very important. Doing this is essential to getting across a corporate message. There's many things that can be done to cause business to be more successful. Most importantly, not doing anything to be judged harshly in society is the first rule to go by.
Sources:
Grenoble, Ryan. "Here’s What CEOs Can Do To Earn The Public’s Trust." Huffington Post. 21 Jan. 2016. Web. 14 Feb. 2016.
By Micalah
ReplyDeleteI think this is an interesting topic to touch upon. CEOs seem to often be in as much spotlight as celebrities, especially in the way societal views can affect their careers. Interesting post, thanks!