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Sunday, February 14, 2016

Prompt 5: Observing Community

By Ian O.

       Business fields are known for their reliance on networking, or connecting with people for the use of possible opportunities, as well as experience in order to succeed in the major. One of the clubs at MSU(Michigan State University) that strives to emulate this idea is The Marketing Mix. The club is built around having it's members assist local business's marketing strategies, which can be anything from helping host an on-campus event to giving them control over the companies social media presence. The club also has workshops for resumes, guest speakers from multiple companies, both big and small, and social events so that the members can create relationships as well as network with possible employers and their peers.

       How do they represent themselves? Are they known around the community of MSU? 

       The club itself is rather new, having only been around for a few years so the knowledge of it isn't as large as some of the longer lasting business related clubs. It is, however, getting involved with the community of MSU through local businesses like The Record Lounge and LykeMe and has grown more each year because of it. They represent themselves as a very experience oriented club for people who want to get get hands on with their education. They want it to be a group where anyone can join and gain experience while also meeting new people. With this the club membership has grown, with some meetings having roughly 40-50 people in attendance. The club has also grown it's network outside the local community, with former members of the club going to work for the likes of Discover and Google. These members then come back with recruiters from the company and help out their fellow club members by giving them possibilities to get an internship or even job interviews

      How would you describe the community within the club?  

       The community within the club is open and welcoming, with the clubs emphasis of connecting showing in how the members interact with each other. The club isn't even marketing only, for multiple members having different majors, from finance to music. Most outsiders might think the atmosphere is demanding and strict, when in actuality it is rather casual but focused, allowing it's members to be relaxed while gaining valuable experience.

      The Marketing Mix is for those who want to gain hands on experience while also networking with like minded people. It may not be as known as some of the more dominate organizations, but it is growing quickly with more and more people seeing the benefits of the club. It is somewhere that you can learn more about the field of marketing not just a business, but yourself. Most importantly, it is a club where you can expand your opportunities to lengths you didn't think possible.

Picture Sources: 
Marketing Mix Picture:
https://pbs.twimg.com/profile_images/2667339356/32589a6e1ce5da288d0f848e6a694400_400x400.png
Record Lounge Logo:
https://pbs.twimg.com/profile_images/1268058751/recordlounge.jpg

1 comment:

  1. I like the fact that you wrote about a club on campus that relates to your major, and I really like the fact that you wrote about a club that is not necessarily well known. The Marketing Mix sounds like an awesome organization, and it is very impressive that some of its members are now working for companies like Google. Great post.

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