Brendan K.
Terrorism is a terrible thing. It
puts our people in a state of fear and insecurity. It is hard to track and a
lot of times once the government is on its trail, it is too late. On March 22,
2016 there was a bombing in Brussels, Belgium by the terrorist group know as
“ISIS”. 31 people were found dead and over 200 injured. The news of this event
left people all around the world in shock and fear. But the people around the
world weren’t the only ones to feel the after shock.
Shortly
after the reported bombing occurred airline stock started to plummet.
Airline-France decreased by 4.8 percent hours after the attack and many
American and Delta airlines decreased by 1.63 and 1.42 percent. These stocks
falling most likely have something to do with the location of the Brussels
bombing. The first bomb of two went off in an airport leaving people running
for their lives, while the other went out on in the subways.
The
occurrence of this terrorist attack taking a toll on the people and the airline
stock markets is similar to what occurred on September 11th in the
United States. After 4 planes were hijacked by terrorists and crashed into the
Twin Towers, the Pentagon, and a field in Pennsylvania, many people were
fearful to fly for a few years following. It is also proven that less people
fly on September 11th and airline tickets were much cheaper every
year up until 2010 because many people refuse to fly on that day.
The effect
that terrorism has on the global economy is unbelievable. It can cause a stock
to fall in minutes. Human emotions have a big impact on buying habits and when
we aren’t happy we are less likely to and buy things. I think that the
marketing world is amazing because of all the outside factors that contribute
to people’s buying habits. It’s an unpredictable field and tricky to figure out
what will happen in the future.
Sources:
Kaufmen, Alexander C. "One Account. All of Google." Huffington Post. 22 Mar. 2016. Web. 23 Mar. 2016.
Wagner, Laura. "Terrorist Bombings Strike Brussels: What We Know." NPR. NPR, 22 Mar. 2016. Web. 23 Mar. 2016.Kaufmen, Alexander C. "One Account. All of Google." Huffington Post. 22 Mar. 2016. Web. 23 Mar. 2016.
Wheatstone, Richard. "Live Updates in Brussels as ISIS Terrorists Are Unmasked by Authorities." Mirror. 23 Mar. 2016. Web. 23 Mar. 2016.
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