Airlines Plummet

Brendan K.

Terrorism is a terrible thing. It puts our people in a state of fear and insecurity. It is hard to track and a lot of times once the government is on its trail, it is too late. On March 22, 2016 there was a bombing in Brussels, Belgium by the terrorist group know as “ISIS”. 31 people were found dead and over 200 injured. The news of this event left people all around the world in shock and fear. But the people around the world weren’t the only ones to feel the after shock.

            Shortly after the reported bombing occurred airline stock started to plummet. Airline-France decreased by 4.8 percent hours after the attack and many American and Delta airlines decreased by 1.63 and 1.42 percent. These stocks falling most likely have something to do with the location of the Brussels bombing. The first bomb of two went off in an airport leaving people running for their lives, while the other went out on in the subways.

            The occurrence of this terrorist attack taking a toll on the people and the airline stock markets is similar to what occurred on September 11^th in the United States. After 4 planes were hijacked by terrorists and crashed into the Twin Towers, the Pentagon, and a field in Pennsylvania, many people were fearful to fly for a few years following. It is also proven that less people fly on September 11^th and airline tickets were much cheaper every year up until 2010 because many people refuse to fly on that day.

            The effect that terrorism has on the global economy is unbelievable. It can cause a stock to fall in minutes. Human emotions have a big impact on buying habits and when we aren’t happy we are less likely to and buy things. I think that the marketing world is amazing because of all the outside factors that contribute to people’s buying habits. It’s an unpredictable field and tricky to figure out what will happen in the future.

 Sources:
Kaufmen, Alexander C. "One Account. All of Google." Huffington Post. 22 Mar. 2016. Web. 23 Mar. 2016. 

Wagner, Laura. "Terrorist Bombings Strike Brussels: What We Know." NPR. NPR, 22 Mar. 2016. Web. 23 Mar. 2016.

Wheatstone, Richard. "Live Updates in Brussels as ISIS Terrorists Are Unmasked by Authorities." Mirror. 23 Mar. 2016. Web. 23 Mar. 2016.