Prompt #9: Recognizing Significance

By Brendan K.

Marketing is a very important part of the business field. It is important to be able to use words that will pull emotions from your audience. Doing this will cause people to feel more emotionally attached to the advertisement.

I watched a YouTube video explaining the power of the words you use. In the video a homeless man is sitting on the sidewalk with a sign that says “I’m blind, please help.” He waits and only a few people give him some money. After a while and woman walks by and does a double take. She takes the sign and starts to write on it. She sets it down next to him and walks away. Now many more people are walking by and giving this man money. At the end the lady comes back and the homeless man feels her shoes and realizes it is the same woman. He asks her what she wrote and she said, “The same thing, but with different words.” They swivel to show the sign and it says “It’s a beautiful day and I can’t see it.”

This video was a very accurate representation of how marketing works. Walking by the sign you see that this man is blind and might feel bad for him. But with the new sign people start to realize what they have and this man doesn’t. They are enjoying a beautiful, sunny day with their friends and this man can’t even see any of it. This is similar to how marketers work.

 

In marketing the road to success is getting your brand to stand out and above all the other brands. There are many marketing approaches that are used such as repetition and celebrity endorsing, but it all comes down to what is said. It doesn’t always have to be the most emotionally provoking phrase. Like in the Super Bowl commercial Puppymonkeybaby. I saw that commercial 3 times and I could easily tell you that’s a Mountain Dew Kickstart commercial.

The marketing field is dominated by a combination of 3 colors and 26 letters. It seems like the simplest thing, but the combinations are endless, which means that this job isn’t for everyone. In a capitalist market dominated by the media, everything revolves around marketing. I think that this is an amazing field because you serve a great significance.

Sources:

Gardner, Andrea. "The Power of Words." YouTube. YouTube, 23 Feb. 2010. Web. 7 Mar. 2016.

Gelok, Ron. "Power of Words." Ron Gelok III. 31 Aug. 2015. Web. 7 Mar. 2016.

Hill, Brian. "The Importance of Marketing & Communication." The Importance of Marketing & Communication. Web. 7 Mar. 2016.