By Jinsui Y.
On February 28, it seems that all the people around the
world were cheered for Leonardo DiCaprio. After being nominated five times, he
finally won an Oscar this time. Why an Oscar has that high attraction for the
actors and film maker? It is because that it has high rate of concern around
people, so, it’s not only a film event but also a profits resources in
business.
It
is reported that the actors who won an Oscar can get 20% more payback in there
next film. What’s more, the average investment for film is 17 million dollars,
but it can gain 8.25 million dollars after winning an Oscar. The return is as
high as 395% of the investment. Also, advertisement is also a part of this
commercial war. Many companies wants to fight for the advertisement right.
Therefore, the price is high and grow rapidly in recent years. In 2015, the
average price for the Oscars advertisement was as high as 1.8 million dollars.
In the whole event, the total profits from advertisement is high to 110 million
dollars. In this year, the price increase to 2.2 million dollars.
As the development of internet, social media also wants
to gain something from it. The most successful social media marketing broadcast
is the selfies. In 2015, Ellen DeGeneres took a selfie with some Oscar
candidates and posted it on Twitter. This selfies was re-posted by 810
thousands of people during 35 minutes and it became the most re-tweeted selfies
in Twitters history.
From the Oscars event, we could know that the concern of
public and commercial is a way for the business to establish corporate image
and produce promotions. As the development of media, the marketing and
advertisement become more and more important for the success for a company.
Image from:
Brain, Steinberg. ABC Press For Record High Price For Oscar Ads ( EXCLUSIVE). Digital image. http://variety.com/2015/tv/news/oscars-abc-advertising-cost-1201618801/. 2016. Web. 19 March 2016.
References:
Brian, Steinberg. VARIETY. ABC Presses For Record
High Prices For Oscar Ads (EXCLUSIVE). 2016. Web 19 March 2016.
Luchina, Fisher. abc NEWS. Ellen's Oscar Selfie Most
Retweeted Tweet Ever. 2 March 2014. Web. 19 March 2016.
I think the statistics were very interesting for this particular post. I never knew that a return investment could be almost 400% for a movie. Good post!
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