Marketing Towards Women Over The Years

By Heidi

As women are becoming more equal to men in terms of rights, and power, marketing strategies are being forced to change.  The old school marketing styles that were used by companies aren't going to cut it anymore.  Companies are transitioning to market their products with a women empowering goal.  Some of the most noteworthy ad campaigns principle in this attitude are Pantene "Not Sorry", Under Armour "I Will What I Want", and Always "Like A Girl".  In these ad campaigns, women are portrayed as being powerful, and able to do anything a man can.

According to Forbes, this is only the beginning.  More and more companies are most likely going to start adopting this strategy in the future.  Up until recently, people have failed to recognize women in the retail and purchasing.  Thus, companies have failed to market and advertise correctly to women as a whole.  Women are the most powerful consumers, spending the most amount of money on products.  They buy more household products, and cars than men.  Also, they go on equal amounts of business trips as men and control equal amounts of wealth.

So, why have women just recently become the main focus of advertising and marketing strategies? Women have always purchased an immense
amount of products, just go look in any girls medicine cabinet for proof.  It could quite possibly be because men, for the most part in the past, have been the main focus due to their overwhelming amount of power in our society.  As more women are being added to the business field, they create a voice for other women in marketing and advertising.   Women are only going to keep gaining more power, and this is only the beginning when it comes to marketing and advertising strategies.



Sources

http://www.forbes.com/sites/bridgetbrennan/2014/12/30/marketing-to-women-trends-to-watch-in-2015/#285d9732792c

https://www.emaze.com/@AILZWIIW/ICM-501:-Commerical

https://www.ketchum.com/marketing-women

http://prd-minisites.prevention.com/defy-your-age/blog/inside-her-medicine-cabinet-dendy-engelman-md